The phrase identifies culinary instructions utilizing a specific plant-based sausage substitute available at a particular grocery chain. This product, a soy-based alternative to traditional pork chorizo, serves as the central ingredient in a wide array of dishes. As an example, one might search online for guidance on how to prepare tacos, burritos, or scrambled eggs using this particular item.
The appeal lies in its accessibility, affordability, and suitability for vegetarian or vegan diets. Its availability at a popular retailer makes it a convenient option for many consumers. Furthermore, the versatility of the product allows it to be incorporated into both simple and elaborate meals. The rise in popularity reflects a broader trend toward plant-based eating and increased consumer awareness of dietary choices.